What's Going On? June 2023

A Time To Learn!

Learning is a lifetime process. We continue to grow in our understanding of Jesus and how to spread His saving message today and in the future. Today we broadcast His message on the radio, Internet, our La Voz Alegre App, and social media. But, are we optimizing these outlets to reach and impact our listeners & other seekers of Christ in the most effective ways?
Strategic Alliances to reach farther and quicker.
As we pray & research to know the answer to this very important question, we were blessed to attend the National Religious Broadcasters Convention, NRB, last week.
This gathering brings together experts in sharing Christ through media. It also brings together legal experts, content creators, broadcasters, and media visionaries.
Jose and Raquel Castillo with Rex and Brenda Morgan learning together!
Jose and Raquel Castillo with Rex and Brenda Morgan learning together!
Some important messages that we learned or were reminded of by attending:
  • The social media landscape is always shifting.
  • Personal engagement is vital.
  • Insure that our content, audio, and video messages are backed up in several places.
    • -Understanding the culture of Christian media distribution.
  • What Christian broadcasters look for to decide whether or not to broadcast a program.
    • -How to be good stewards of our time, resources, and talents while utilizing digital media to share Christ.
    • -How to be creative when the deadline pressure is on.
  • It takes more than inspiration; it takes organization and discipline.
    • -How to protect your media ministry in the culture of today.
Celebrating 10 years of broadcasting on Trans World Radio.
Annabel Torrealba: Director of TWR Latin America and Jehiel Ortiz: Director of TWR Spanish in the USA
During the convention we were also blessed to become acquainted with people working in several media ministries who were willing to share their ideas and thoughts on how we may improve our content, reach a growing audience, and to stay technologically current.
Every time we attend the NRB over the years, we have expanded our vision for outreach. We learn and improve on what we do to reach souls for Jesus through the media highways. Please pray that our Lord continues to help us launch the best media tools to share His saving message.

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